The idea of the existence of connection between the development of society and the media was expressed in the middle of the XX century by a Canadian scientist, a representative of the University of Toronto, Harold Innis. In short, the essence of the idea of Innis is that since the early stages of development the ruling elite in all countries has controlled the information. Innis\'s ideas were supported and developed by Marshall McLuhan and Walter Ong. A lot of attention to this issue is paid by our Russian scientists as well.\nSince Peter the First, power in Russia has always tried to control the production of information. Domestic printing and publishing were controlled by censorship, which became a special state institution. Only for a short time in 1917, from the February revolution till the October one, the activities of the media in Russia were carried out freely. After the Bolsheviks came to power, those media which did not support the \"new power\" were closed. Then again, almost for 70 years censorship reigned being carried out by General Directorate for Literature and the Press (Glavlit) established by the Bolsheviks.\nIn 1991 the Soviet Union collapsed. Russia adopted the \"Law on Mass Media\" which gave all citizens the right to freely produce and disseminate information and to establish any media. But \"romantic\" period in the activities of Russian media lasted only a few years. They again became dependent on major corporations and the state. Thus, the authorities regained control over the activities of Russian media.\nBut not only in Russia power strives to use the mass media for its own interests. This happens in other even older democracies. Today the abilities of the media are used by many countries as an instrument of propaganda impact on the population.\nThe author of this article based on the realities of the political processes in Russia justifies the need for state control in the sphere of information considering the onset of new challenges and threats faced by the modern state. But the state must take into account the interests of all participants in information work, providing the public with the opportunity of communication with authorities on all relevant issues.
This paper is dealing with an important segment of the firm’s commercial function, i.e. the retailing component, supported by the merchandising and the mode of the display of goods in the retail shops. \n The rule of 5R is very strict linked to the concept of merchandising. Right products, right quantities, right place, right time, right price (and right assortment, we may say) where the underlined components are considered the core of the retailing presentation and one of the form of materialization of the logistic of distribution in Microeconomics. \n The commercial innovation of the twentieth century was the emergence of self-service. The arrangement and attractiveness of the retail were revolutionized, providing great benefits to the consumers. The Linear display and arrangement of goods in a store, as a form of efficient merchandising, is a stage in the chain of referential merchandising, between the display of products (goods) and merchandise management. \n The study is referring to a Romanian food retailer Agricola S.A., noun for its fresh and diversified range of products from chicken, turkey, lamb, pork, veal meat and not only. The techniques of merchandising, especially this display of goods in different forms and manners of presentation to the consumers’ eyes, are the keys for the improvement of sales and higher revenues for the store and for the company. \n In fact, in this field of Microeconomics we deal with a mix of theoretical and practice techniques of management with psychological approach and point of view of the consumers.