Childhood cancer is an elevating worry in Egypt and the survival rates are low. The holistic approach to ensure a bio-medical-social-psychological wellbeing for the cancer sick children in Egypt is dysfunctional in several ways. This paper raises the voices of the children and highligts their subjective experiences of the illness and hospital stay and to some extent also, highlighting their caregiver’s voices. The study entailed structured in-depth interviews with 24 children between the age of 9 to 15 years and their cargivers. Five main recurring themes emerged in the study data a) child’s notion of the illness and hospital stay, b) child’s awareness of the illness, c) information and communication barriers, d) feelings of guilt, e) death. Raising the fragile and weak voices of the children and their caregivers in this very burdensome, immense worrysome situation that they go through is a step towards better understanding and implementations.

The present paper focuses on studying the instrumentality as defined by Victor Vroom in his expectancy theory. Each element of the expectancy theory may be influenced by the organizational context, which will lead in the end at influencing motivation. This study presents the influence promotion and the remuneration/rewarding system from local public institutions have on instrumentality and thus on the work motivation of civil servants.\n The research was conducted in the Brusells Region (Belgium) and North West Region (Romania). By using both a quantitative and qualitative research the results indicate that both aspects influence instrumentality but the influence type may vary. The aspects regarding promotion have a negative influence on instrumentality in the Brusells Region, a positive influence in the North West Region while the rewarding system influences instrumentality in a negative way in both analyzed regions. Results are useful for the management of city halls, practitioners from local administration, scholars and all those interested in using expectancy theory as a motivational frame for civil servants.

This paper is dealing with an important segment of the firm’s commercial function, i.e. the retailing component, supported by the merchandising and the mode of the display of goods in the retail shops. \n The rule of 5R is very strict linked to the concept of merchandising. Right products, right quantities, right place, right time, right price (and right assortment, we may say) where the underlined components are considered the core of the retailing presentation and one of the form of materialization of the logistic of distribution in Microeconomics. \n The commercial innovation of the twentieth century was the emergence of self-service. The arrangement and attractiveness of the retail were revolutionized, providing great benefits to the consumers. The Linear display and arrangement of goods in a store, as a form of efficient merchandising, is a stage in the chain of referential merchandising, between the display of products (goods) and merchandise management. \n The study is referring to a Romanian food retailer Agricola S.A., noun for its fresh and diversified range of products from chicken, turkey, lamb, pork, veal meat and not only. The techniques of merchandising, especially this display of goods in different forms and manners of presentation to the consumers’ eyes, are the keys for the improvement of sales and higher revenues for the store and for the company. \n In fact, in this field of Microeconomics we deal with a mix of theoretical and practice techniques of management with psychological approach and point of view of the consumers.