Lefteris Boukouvalas, Penelope Dionysopoulou
The internet has become a cornerstone for an effective online strategy in business tourism. If we admit that 'a photo is worth a thousand words', then we must consider which kinds of visual communications are most powerful. Websites, social networks, online videos, and advertisements have largely replaced traditional photos and planning methods for business traveling. This work aims to focus on the criteria that any tourism website should have to be more attractive, encourage repeat visits, and increase booking possibilities. This study investigates the elements of website design, user experience, and content that enhance the effectiveness of tourism websites. By analyzing Fokida's business tourism websites, we provide insights into best practices and strategies for creating compelling online presences in the tourism sector.