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Found 4 articles for "Department of Business Administration"
Conceptualizing implementation of cloud platform in the new product development (NPD) context is still rudimentary. The primary objective of this study was to evaluate how customer relationship management (CRM) can enable innovation capabilities and ...
The purpose of this study is to analyze and highlight specific characteristics of entrepreneurs and small and medium-sized enterprises (SMEs) that contribute to competitive advantage. The study explores how these traits, when effectively leveraged, c...
Technological advances, availability of similar goods, and easier access to knowledge in the marketplace make the issues of innovation more important than ever before. Firms need innovation to survive in the competitive market and enhance their compe...
In recent years, the production of goods and services by Micro, Small, and Medium Enterprises (MSMEs) has significantly increased alongside the provision of numerous employment opportunities. MSMEs play a crucial role as ancillary units to larger ind...