The Mode of Display of Goods and the Consumers

This paper explores a crucial segment of the firm's commercial function, specifically the retail component supported by merchandising and the display of goods in retail shops. The rule of 5R—right products, right quantities, right place, right time, right price (and right assortment)—is closely linked to merchandising concepts. These components are core to retail presentation and materialize the logistics of distribution in microeconomics. The 20th-century commercial innovation of self-service revolutionized retail arrangement and attractiveness, benefiting consumers. Linear product display in stores, an efficient merchandising form, is a step in the referential merchandising chain, bridging product display and merchandise management. This study examines the Romanian food retailer Agricola S.A., known for its fresh and diverse product range including chicken, turkey, lamb, pork, and veal. Merchandising techniques, particularly the varied display of goods to consumers, are key to enhancing sales and increasing store and company revenues. In microeconomics, this field combines theoretical and practical management techniques with consumer psychological perspectives.