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Found 3 articles for "Department of Marketing"
Brand equity building is a long-term strategic activity. This article builds on a model that conceptualizes 'Brand Equity Building' through sponsoring activities. Brand equity is embedded in brand loyalty, greater awareness, visibility, and a reinfor...
The study investigates the impact of electronic marketing on marketing success among small and medium-sized enterprises (SMEs), with a focus on an Iranian Real Estate Company. It aims to develop and test a conceptual model addressing the antecedents ...
This paper explores a crucial segment of the firm's commercial function, specifically the retail component supported by merchandising and the display of goods in retail shops. The rule of 5R—right products, right quantities, right place, right time...