Saibal Kumar Saha
Water, one of the most essential elements of life, is abundantly available for free, yet the demand for packaged drinking water continues to rise. This study examines the market dynamics of packaged drinking water, exploring consumer perceptions and its acceptance within the business-to-business (B2B) sector. Utilizing both primary and secondary research methodologies, the industry landscape and the offerings of major market players were analyzed. Primary data was collected through surveys conducted in various hotels and restaurants in Kolkata, West Bengal, revealing that Kinley is the most preferred brand, with the 1-liter bottle being the most popular choice. The findings highlight the branding strategies and consumer behavior influencing the packaged water market.