Seyyed Ali Akbar Ahmadi, Ahmad Darabpour
Communication is one of the most important issues in the science of management. The study of communication in organizations and the effects of various factors on it is a key research area in management. This research explores the mutual influence of multimedia cultural industries on organizational communication, highlighting its impact on various behavioral fields. Conducted as a survey, the study involves a statistical population of 800 experts and managers from the Iranian Ministry of Industry, Mines, and Commerce, with 92 managers selected via random sampling. As a correlative study, data necessary for hypothesis testing were collected through questionnaires distributed among employees and managers. Descriptive statistical methods, including frequency, percentage, distribution, and measures of central tendency, were employed to describe the data, complemented by column charts for illustration. Regression and Pearson correlation tests were utilized to test the research hypothesis based on data type. Results are presented in sections on data description and inferential analysis.