Kierian Nnamdie Udo, Church Solomon Akpan
In recent decades, there has been growing concern regarding the portrayal of an adequate and appropriate body for females. Previous studies have attributed blame to print media and television for the frequent exposure of females to an 'ideal' body image. In today's digital culture, these images are more prevalent. Although this study does not include an empirical investigation, which may be necessary for future research, it discusses the analysis of advertising campaigns due to this proliferation. This paper examines the influence of media on female body image through qualitative research methods, focusing on internet advertisements. It investigates how online media has prompted females to reconsider their body image concerning shape, appearance, and more. The research argues that media negatively impacts female body image due to its global construction. The study reveals that advertisements have evolved beyond capturing consumer attention, particularly among females, to inciting interest and desire, leading to consumer action based on the persuasiveness of these adverts. The analysis highlights the power of thin images in modeling through media advertisements and the contemporary culture's obsession with thinness.