Vol. 19, Issue 12
2025
ID: 2f71A
Clipa Catalin, Danilet Magdalena, Clipa Anca
In the context of globalization, international trade has become more intense between nations. This exploratory research aims to identify the Romanian consumers' perception of the country of origin (COO). In the present research, we analyze two perspe...
Vol. 14, Issue 1
2020
ID: LyABG
Saibal Kumar Saha
Water, one of the most essential elements of life, is abundantly available for free, yet the demand for packaged drinking water continues to rise. This study examines the market dynamics of packaged drinking water, exploring consumer perceptions and ...